Books are a big topic on the social media platform TikTok. However, the fact that many people are talking about a book does not automatically make it a bestseller. And the titles that sell well may have even more potential in retail.

How do you utilise the trend for your business? How do you extend your digital reach into other areas? What role do authors play for you? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein