The ISBN for Publishers and Selfpublishers
With the International Standard Book Number (ISBN) you take the first step towards professional marketing of your title. This applies to both, selfpublishers and publishers. As a globally valid identification number, the ISBN clearly identifies products such as printed books, e-books, picture calendars and maps, making them unmistakable. The ISBN forms the basis for ensuring that your title can be found easily by booksellers and their customers.
The ISBN accompanies publishing products from the moment they are produced so that they can be clearly identified at all times. This simplifies the ordering and stock management processes in publishing houses and bookstores and contributes to rationalization. The ISBN is fundamental for an overview of the product portfolio and turnover and simplifies the planning and control of sales and marketing campaigns.