Books for teenagers as well as young adults and adults who are young at heart are very popular thanks to social media. Special editions with coloured edges are particularly popular with fans of romance & co. This year, the Frankfurt Book Fair is dedicating a newly designed area on an entire hall level to this phenomenon in order to cope with the onslaught.

How can the stationary book trade best benefit from this trend? How do you categorise the product ranges in the area of conflict between books for young people and fiction? What forms of book presentation have proved successful for you so far, and what are the no-gos? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in german language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein