MVB-Austausch: Persuading the Undecided to Buy
How can the conversion rate in the bookshop be increased?
Too many people who come into a bookshop leave without having bought a book. In order to turn more interested people into book buyers, it is worth taking a closer look at the selection of titles on display and in stock.
What conclusions do you draw from the ratio of sales to stock? How can this comparison help to avoid returns? What is stopping your customers from buying? Tell us at the MVB-Austausch!
In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!
This event will be held in German language.
Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein
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