MVB-Austausch: Successfully Marketing Young Adult and New Adult Fiction

Since spring 2025, new product groups have been available via the Verzeichnis Lieferbarer Bücher (VLB) for marketing publications in the popular genres of “young adult,” “new adult,” and “entertainment (main target group: female readers).”

How do you use this information? What else would help you to reach the relevant target groups even more effectively? Which measures work particularly well for you? Tell us at the MVB exchange!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, F 22 | Zentrum Börsenverein