MVB-Austausch: Reaching Book Buyers outside the Shop

In times of declining customer footfall in our city centres, new ways of addressing customers are needed. Digital channels such as websites, social media and newsletters generally offer good opportunities for this. What is often missing, however, are the necessary contacts.

How do you expand your network? What measures do you use to draw attention to your service and your offer? What do you need to reach even more people? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein