MVB-Austausch: Individualization of Target Groups
MVB-Austausch: Individualization of Target Groups
What to Do When Static Personas Meet Dynamic Needs?
The way we use media is becoming increasingly flexible. People want their own needs to be met as directly as possible. As a result, static target group models are reaching their limits at an ever faster pace. Instead of a “one size fits all” approach, individuality is what is needed.
How are you responding to this trend? Which approach has worked well for you? And which challenges have you not yet found a solution for? Tell us at the MVB exchange!
In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!
This event will be held in German language.
Venue: Messe Frankfurt | Hall 4.0, F 22 | Zentrum Börsenverein
MVB at Frankfurter Buchmesse 2025: Our program for #fbm25
- Oct 16, 2025
- 10:00 AM
- 45 minutes
- Frankfurt am Main
- Dialog
- booksellers publishers
- Referent:innen
Stephanie Lange,
Sören Ott